This week is National Biotechnology Week in Canada and seeing as how we’re a company that relies on DNA it seems like something worth celebrating.
Our business wouldn’t exist without biotechnology, and the ambitious idea to sequence the human genome back in 1990, with the creation of the Human Genome Project, further helped to popularize DNA in society .
Now, thanks to biotechnology, not only do we get great, original artwork on our walls but we get lots of other cools things like cures to major diseases, improved crops and better plot lines for TV crime dramas.
Canada’s bio-economy is worth over $84 billion, or more than 6.5 per cent of its GDP, and supports more than 1 million jobs.
And of course there is no better way to celebrate National Biotechnology Week than to capture your own DNA on canvas with one of our original DNA Portraits.
DNA 11’s unique corporate art has adorned some prominent walls around the world but never before has it actually been the entire wall!
Last summer, Western University of Health Sciences in Pomona, California, came to DNA 11 with a unique corporate art concept, to create an entire wall of DNA art using the advanced techniques that DNA 11 has been hanging on walls for years.
This time the canvas was four large walls in the brand new 180,000-square-foot Health Education Center which would be plastered floor-to-ceiling with larger-than-life DNA renderings from four of the university’s top community and board representatives.
This unique corporate art installation required some creative problem solving as DNA 11 worked directly with Western University to ensure that the digital images created from the sequenced DNA would appear vivid and clear at large sizes once it was blown up to ten feet tall.
DNA 11 designer Melissa Edwards worked closely with the University to develop a custom colour palette for this unique corporate art project and came up with a vibrant combination of bright greens and blues to make the installation come to life.
Working with Western University of Health Sciences, DNA 11 was able to break the boundaries of the typical canvas and adorn unique walls on each of the four storeys of the Health Education Center with DNA art from each of the four donors.
The project wrapped up recently with DNA 11 supplying four unique plaques to adorn each wall DNA art installation.
Have a unique corporate art idea but can’t find what you’re looking for? Talk to us, we can make it happen!
Hi everyone, I wanted to take a quick minute to introduce myself, I’m Spencer, the new Director of Public Relations and Social Media for DNA 11/CanvasPop.
We’re always looking for great ideas for the blog so please feel free to contact me anytime if you have a having something cool to share.