Archive for November, 2010
 
Posted in DNA Ancestry, new product by Adrian on November 18th, 2010
 

Karim Rashid's DNA Ancestry PortraitThe secret is finally revealed!

DNA 11 has unveiled its first new product in two years — the DNA Ancestry Portrait.

Today at the WIRED Store in Manhattan, DNA 11 will be premiering this unique new form of art from life by unveiling the portrait of world-renowned designer and futurist, Karim Rashid, whom TIME Magazine declared the “Most Famous Industrial Designer in All the Americas”. His DNA Ancestry Portrait is featured in the photo to the left.

DNA Ancestry Portraits combine the science of genealogy and the technology of the mobile and social web to create a new form of augmented art.

The DNA Ancestry Portrait encodes a person’s DNA into a 2D barcode that when scanned with a smartphone unlocks the person’s lineage and leads them to a web page where their maternal ancestry, dating back thousands of years to the original homo sapiens in Africa, is unveiled.

The basis of the art piece is a DNA test that determines your maternal mtDNA haplogroup which is essentially your ancestral origins dating back

DNA Ancestry Portrait - Orange/grey

thousands of years. That data is then plugged into a formula that generates a QR Code that you see in the artwork. When scanned by a smartphone or cameraphone, your DNA Ancestry Portrait will bring you to your personalized ancestry page.

Your DNA Ancestry web page contains a personalized description of your mtDNA haplogroup and its origins, an ancestry map and a thumbnail of

your DNA Ancestry Portrait. You can choose to keep this page private or share it with friends through Facebook and Twitter.

If you want to learn more about the scientific process behind DNA Ancestry Portraits check out the product page and download the product booklet (pdf).

Check out the product introduction video below for more information or your can check out our press release.

 
 
 
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