DNA 11 made its debut at the Gherkin in London, UK at the prestigious MahiFX launch on February 2. Attended by some of London’s elite financiers, tech buffs and media, this event unveiled a new foreign exchange trading platform.
Upon arrival, guests received a billfold full of imaginary currency, along with this note:¬†This Mahi Money is for you to trade during the night with other people. You can choose which design to collect.¬†Your goal is to accumulate the most notes of any one single design to win a luxury experience.¬†Good luck and good trading.
Developed by ex-interbank traders, analysts and developers, MahiFX is headed by David and Susan Cooney,¬†who both worked on Barclays Capital‚Äôs flagship e-commerce platform in its early days. MahiFX launches to retail investors on February 20, 2012.¬†DNA 11 was proud to be in such great company at this event.
‘Tis the season for stylish entertaining. If your service dishes and accoutrements need refreshing, enter today’s give-away for an¬†Umbra¬†U+¬†TAMBOURINE Cheese Board or an Umbra U+ GRANATA Spice Grinder. Two winners!
Umbra believes that everyday objects can be a source of pleasure when reinvented to combine function with modern technology, stylish design, fresh colors and wit, at affordable prices.
Last weekend DNA 11 co-founders Nazim Ahmed and Adrian Salamunovic headed to New York City for the grand opening of the of WIRED‚Äôs annual pop-up retail store.
” Here, you’ll find all that’s new & next in the world of WIRED: Cutting- edge technology & design.. The latest in games & gaming… Cool new music & books… Hot new gear & gadgets… Indoor & outdoor inspiration… Products to help you lead a greener life.. and the opportunity to own your very own WIRED-branded stuff”
Here’s an inside look at the party and our DNA art in the WIRED store.
Wondering what gadgets captured our attention this year?¬† Check back later this week for a review of the Top 10¬† Holiday Gadgets from this year’s WIRED Store!
After three beautiful months in sunny Los Angeles the time has arrived to “pop down” our temporary pop-up gallery. By all measures it was a huge success. Hundreds of guided tours, piles of media and¬† a great wrap up party co-hosted by our friends of 944 Magazine ensured we went out with a bang!¬† We made lots of fantastic friends in Los Angeles and we’ll be back soon.
Here are some of the pictures from the DNA 11 / 944 Magazine event. Many thanks to GreenSUV for providing the transportation, HOPE Wines for supplying the wine, Poixen (for the delicious pisco sours) Carly Harill from 944 for helping to coordinate everything and of course our PR firm RF-PR.
ROFLDNA ?? DNA 11 lends a helping hand to a good cause.
A couple of weeks ago the 2nd Annual ROFLCon took place in New York City. It‚Äôs a conference dedicated to Internet culture and some of the biggest Internet celebrities came out for the weekend convention‚Ä¶ of course there‚Äôs always a big party and tons of fun to be had!
This year Alexis Ohanion, co-founder of reddit.com and breadpig, set up an auction on eBay with a DNA Mini Portrait of all the Internet celebs who came out over the weekend. They’re calling it ROFLDNA and it‚Äôs in support of a great charity, Child‚Äôs Play.¬† The portrait will be a mash-up of all the celebrities‚Äô DNA and will have all their signatures.
Looks like they had a blast‚Ä¶ check out a few pics below of the DNA collection process and some of the signatures you‚Äôll see on the final piece of DNA Art.
And don’t forget to check back‚Ä¶ I‚Äôll post the link to the auction as soon as it goes up.
Jay Maynard, the Tron Guy – nice helmet.
MC Frontalot, nerdcore hip hop artist
Irina Slutsky, host of GeekEntertainment TV
Moot, founder of 4chan.org
Whoa! ¬†Way too many events last month. We just got back from a very cool all-night Toronto art show on Saturday¬†called Nuit Blanche. We were part of the French Pavilion and we displayed our art with our partners Roche Bobois. I brought my camera but unfortunately I forgot my flash memory card! ¬†Lots of interesting sites. Highlights included models in French lingerie walking around, Ligne Rosette couches being stacked into sculptures like gigantic Lego blocks, a pyramid made of Baccarat Champaign glasses, and a Smart Car with a camo motif. We also managed to snag a couple of limited edition Evian water bottles that were shaped like Christmas trees but someone “borrowed” them when we weren’t looking. Amazing event. We can’t wait for next year. Our only regret is not getting a chance to visit the 100 other exhibitors that were spread across the city.
Last night we celebrated our first year in business with 300 of our closest friends in our home town of Ottawa, Canada. The event was really two events in one. The reception was at Roche Bobois(and the after party was held at Restaurant 18). Many thanks to Roche Bobois for providing the perfect environment and hosting the reception. We went through 60 bottles of¬†Champagne and the food was fantastic.¬†Bacardi poured hundreds of Mojitos at the after-party and even had a special ice sculpture made for us. We also raised some money for Children’s Wish Foundation- our goal will be to help make a kid’s dream come true this year.
¬†CBC Venture was there to interview us for a segment that should be airing sometime this fall. Apparently they have over 700,000 viewers so it should be interesting. Keep an eye out for it if you’re in Canada.
Many thanks to DWELL Magazine, Holt Renfrew, Hugo Boss, Preston Catalogue, Meditheo Restaurant, and Nordique Spa for providing the goodies for the giftbags.
Finally- many, many thanks to my girlfriend Ania, Cecilia Graham (for her event planning), Emily B. for taking care of collecting donations, Dana for helping us with security. Jeremy Bourassa was busy all night taking pictures of the event. If you’re looing for a great event photographer e-mail him here.
I’ll be posting more pictures soon….