We’ve been getting some great press coverage this year. I just did an interview with the Wall Street Journal today and HOW Magazine. Tomorrow I’m getting interviewed by Rob Walker the well-known and highly respected writer for the New York Times Magazine. He writes a great column called Consumed. Our friend Josh Spear just featured us on his very popular blog. These are all world-class media outlets so we’re honored. Maxim magazine even did a small review on us last month. Not too many products could appear in all these magazines and publications and appeal to such a broad base of readers. I guess that’s one thing that makes us special.
What we’re really happy about is being highlighted as anideal holiday gift by ForbesLife Magazine (Dec. issue). So far the response has been great. The media has been fantastic to us and I hope it keeps on coming…
Here is the excerpt from Forbes:
“It’s So You! Ottawa-based DNA 11 updates the concept of the portrait for the C.S.I. era, transforming clients’ “genetic fingerprints” into abstract works of art. This complex-sounding procedure is actually a snap. The Canadian company mails out a collection kit. You swab the inside of your cheek, send in the sample, then select the size and color of your DNA portrait. Six to eight weeks later you can display your double helix for all to see. Priced from $390–$790. www.dna11.com. ”
We’re leaving for NY for a few days. Some really exciting projects on the works and we’re meeting with some pretty important people in the modern design/art world. Wish I could talk more about it! Stay tuned…
I love NY. The energy, the hustle and bustle, the people, the food. We always make sure we stay at “Boutique” hotels when we travel. Last time it was the QT hotel this time we’re going to try out Time Hotel. Unfortunately, Night Hotel was sold out. This is the best time of the year to visit the Big Apple.
Things on our to-do list after we take care of business:
I’ll make sure I post some pics over the next few days.
What’s your favorite place or thing to do in NY? I want to hear your ideas…
What does a DNA 11 Glowframe portrait, a Dolce & Gabbana Motorola Razr, and a Virgin Galactic suborbital flight have in common? They were all named The Ultimate Holiday Luxury Gifts by CNET. In total, 15 brands were selected this year and the list also included Lexus, Bang & Olufsen, Panasonic, and Lamborghini. I like to call our art affordable luxury.
Our art starts at just $190 for a fingerprint portrait and makes the perfect gift. We’ll be updating the site next week with a special section for gift giving. Basically you give our kit (which comes in a metal gift box) and the recipient takes it from there. It includes everything needed to get started all the recipient needs to do is pick the color they want.
We just partnered up with Nettwerk Music Group in Los Angeles. A very progressive Canadian based music label. They manage talent like Barenaked ladies, Avril Lavigne, Sum 41, Billy Talent, and the Cardigans (remember them?).
There’s this great group called Delerium and they are releasing a new album. To promote the launch of the album they partnered up with us to give away some of our art. Their music is really good- I’m digging it.
Whoa! Way too many events last month. We just got back from a very cool all-night Toronto art show on Saturday called Nuit Blanche. We were part of the French Pavilion and we displayed our art with our partners Roche Bobois. I brought my camera but unfortunately I forgot my flash memory card! Lots of interesting sites. Highlights included models in French lingerie walking around, Ligne Rosette couches being stacked into sculptures like gigantic Lego blocks, a pyramid made of Baccarat Champaign glasses, and a Smart Car with a camo motif. We also managed to snag a couple of limited edition Evian water bottles that were shaped like Christmas trees but someone “borrowed” them when we weren’t looking. Amazing event. We can’t wait for next year. Our only regret is not getting a chance to visit the 100 other exhibitors that were spread across the city.
We’re happy to announce our new affiliate program and a new member to our team. We would like to welcome Geoff Marcy to DNA 11. He’s based in New York and he’s the director of our new affiliate program. Geoff was previously with Perfume.com.
Sorry ladies he’s taken.
Our affiliate program allows web sites to refer clients to us in exchange for a commission. If you own a web site that you feel can bring us some business then we can pay you some hefty commissions. Help us introduce our art to the world! You can learn more about our affiliate program here. Our affiliate program is powered by Commission Junction – the market leader in affiliate marketing. Feel free to drop Geoff an e-mail at firstname.lastname@example.org
Good news. DNA 11 is coming to NY again this year. We have been invited to participate in the Soho WIRED store for the second year in a row. This time we’re partnering with American Express to offer card holders a special discount. Stay tuned. I think the store will be launching in mid November. I love the whole concept of pop-up stores. The store is only open until December 24th and then it closes its doors until the next holiday season. If you want to see a video (from last year) of the store and the editor of WIRED talking about our art visit RocketBoom. See video here.
Last night we celebrated our first year in business with 300 of our closest friends in our home town of Ottawa, Canada. The event was really two events in one. The reception was at Roche Bobois(and the after party was held at Restaurant 18). Many thanks to Roche Bobois for providing the perfect environment and hosting the reception. We went through 60 bottles of Champagne and the food was fantastic. Bacardi poured hundreds of Mojitos at the after-party and even had a special ice sculpture made for us. We also raised some money for Children’s Wish Foundation– our goal will be to help make a kid’s dream come true this year.
CBC Venture was there to interview us for a segment that should be airing sometime this fall. Apparently they have over 700,000 viewers so it should be interesting. Keep an eye out for it if you’re in Canada.
Many thanks to DWELL Magazine, Holt Renfrew, Hugo Boss, Preston Catalogue, Meditheo Restaurant, and Nordique Spa for providing the goodies for the giftbags.
Finally- many, many thanks to my girlfriend Ania, Cecilia Graham (for her event planning), Emily B. for taking care of collecting donations, Dana for helping us with security. Jeremy Bourassa was busy all night taking pictures of the event. If you’re looing for a great event photographer e-mail him here.
I’ll be posting more pictures soon….
Welcome to our new blog. I decided to set up this blog to keep our friends and clients from around the world up to date with what we’re up to. The past year has been very exciting. It’s hard to believe that it’s been one year since we had the crazy idea making art from DNA. What started off as a “passion project” has become a full time obsession and a profitable company. We’re having a blast and we want to share this adventure with all of you. Please share your comments, ideas, and feel free to ask us questions.